Market access

Correctly classifying direct marketing

Direct marketing may be relevant if electricity from renewable plants is to be marketed directly on the market and managed operationally.

The relevant factors are the installation, generation profile, electricity volume, forecast, balancing, billing and responsibilities. Together, we examine which marketing structure suits your installation and market situation.

Direct marketing with BKW

Your benefits with us as your direct marketing partner

Our strong market position and the growth of our portfolio underline our continued strength across Europe.

Experienced partnership in the energy marketWe help you meet country-specific requirements safely and efficiently.Direct access to the electricity marketWe reliably bring your renewable energy to market and lay the foundation for successful marketing.Reduce complexityWe take care of key tasks related to electricity trading and marketing so that you can focus on your generation plant.Sustainable value creationWe support you for the long term – whether direct marketing is required by regulation, represents a strategic decision or a subsidy is coming to an end.

Checkpoints

Direct marketing successes

Our strong market position and the growth of our portfolio underline our continued strength across Europe.

• 5thplace among direct marketers in Germany in 2026
• 1 GW+Expansion of the DV portfolio in 2026
• 7 GW+Total direct marketing portfolio in Germany, France and Italy

Benefits

Direct marketing at a glance

We support plant operators with comprehensive solutions in the areas of remote control certification, forecasts, marketing, remuneration security, cost transparency and financial security.

Benefit 1Support processesWe provide support with proof of remote controllability and manage the processes and risks associated with trading and marketing.Benefit 2Clarify forecasts and processingForecasting, structuring, marketing and billing are tailored to your plant and the relevant market requirements.Benefit 3Make costs transparentThe service fee is calculated individually and shown in EUR/MWh. This keeps costs and billing transparent.Benefit 4Central contact pointYou have a central point of contact for operational, contractual and marketing-related questions about your installation.

Frequently asked questions

Frequently asked questions about direct marketing

Here you will find answers to important questions about direct marketing, services, costs and requirements.

We work with you to assess whether the installation, generation profile, responsibilities and marketing model are suitable for direct marketing.